Articles Tagged ‘oil’

Diamonds Are A Sham And It’s Time We Stop Getting Engaged With Them

Tuesday, September 3rd, 2013 Diamonds Are A Sham And It’s Time We Stop Getting Engaged With Them

Americans exchange diamond rings as part of the engagement process, because in 1938 De Beers decided that they would like us to. Prior to a stunningly successful marketing campaign 1938, Americans occasionally exchanged engagement rings, but wasn’t a pervasive occurrence.

Not only is the demand for diamonds a marketing invention, but diamonds aren’t actually that rare. Only by carefully restricting the supply has De Beers kept the price of a diamond high.

Twitter