SEO Tips – How to Get Your Website To The Top Of Google and The Web!

by Megzuson Business, Design, TechnologyJune 22ndhas no comments yet!

I made this article as I have had success in getting some websites to the top of the search engines and even getting them 8 site links, etc..

In order for a website to be and stay popular a few things need to be created, set up and regularly maintained so the site is ranked highly in search engines and gets many visitors.

  • Blog  (important as it allows you talk about things not related to your product and bring visitors to your site)
    • have a blogging engine running using wordpress or joomla
    • Make lots of blog items that are popular, include images, etc
    • Talk about things that are being talked about
    • Submit these to lots of PR and Directory Submission Websites, some will even get you onto Google News!
  • META Keywords and Descriptions –
    • relevant for each page, these are the hidden words the search engines look for
    • Match the page title to the URL
    • Match H1, H2 and Description tags with the title
    • Matching keywords on site to the H1, H2, Title, URL, Keywords, Descriptions
    • Use tools to find out what people are talking about such as Google Keyword Search, Google Trends,etc
    • Long or  SEO Friendly –  (web addresses) – have real words relevant to the page content opposed to technical id page numbers
    • Do not make the main URL be a long url, maximum 12 charcters (as a worste case scenario)


  • Email Marketing
    • Get a few news letters made (HTML) , properly designed ones
    • Send them to mail shot
    • Use something like MailChimp or CampaignMonitor, these give you detailed analytics
    • Dont send too many emails unless you need to and make most of the content different and interesting
    • Add sections where the end user can click, such as buttons, etc
  • Usability & Interface Design
    • Make your site be easy to navigate, clear to use and get the point accross
    • Use jQuery slider, have buttons, clear markings and layouts, get the information across clearly and visibly, dont make the end user have to click 5 times unless you know what your doing
  • Make forms to capture people data, make them so people want to fill in details
    • Special Offer, Competitions, Newsletters, Discounts, Request a call back, download a brochure
    • Not too intrusive unless its worth it
  • Back Linking
    • Now a way your site gets up in the rankings is if you have lots of links pointing to your website from other sites that are not yours. So with some time and (tediousness) it can be done like this..
    • Get 50 domains, that are named / pertaining to different topics
    • Make atleast 6 menu items  and a site with no content for each domain
    • Use a feed generator tool that will display link (titles with summaries) and videos for each of the menu items and the homepage
    • Ad A banner for each of your companies on the site on each page
    • Ad Google Adsense to the site to generate some revenue
    • If you have 50 domains with 6 pages each then you are getting 300 backlinks to your site
  • Images
    • Image Gallery
    • Flicr Channel
      • Photo Stream
      • Gallery
      • Group
    • Add imagery to the site, add captions to them so the end user can see what you are offering them


  • Videos
    • Youtube
    • Blip TV (re-uploads to 23 other sites)
    • Many other sites
      • Get videos made, show the process and services of your company. Embed them on your site and spread them all over the web to different video sites
  • Tag each article, entry heavily
    • Add tags to each article or each blog post
    • Have a tag cloud on your site thats displayed on many pages, this will increase the clicks a user does once on your site
    • You should also make relevant keywords for each article, page and blog post
  • Forum
    • If you manage to get a successful active forum, then hundreds of  pages with your domain will be generated and search engines love these
    • They generate themselves once you get them going
  • Register the site/company on many directories
    • especially the public ones -this really gets you up high
  • Social Media
    • Add all your blog links and services to the social media
    • Facebook
    • Twitter
    • Linkedin
    • Stumble Upon
    • Digg
    • many others, link them all together
    • Offer competitions when they are popular to get people to spread the links
    • Add social media liking plugins to the site so it spreads virally, especially on hot pages, http://www.addthis.com/web-button-select
    • Let people share your websites link  via social bookmarking.
    • Search for ways to make your social media popular, you will find some interesting things
  • PR & Directory Submission Sites
    • There are certain sites like
    • These sites will actually get you featured on Google News aswell as spreading your article to many different sites.

 

  • Advertising – AdWords
    • Google Ad Words, this will get your site seen in places that you never imagined (the problem is that you have to drill down and target the demographics that you want to click your adverts (as it costs you everytime)
    • Webmasters
    • Make Google Ad Campaigns
    • Make a landing page or pages  for when people land on the page – to capture the leads or get them to stay/click on what you wish
    • Make ad campaigns on other services, like Facebook, Bing, Yahoo, etc
  • Upload documents that can be viewed interactively
    • Slide Share & Scribd
      • Make brochures, pdf’s and information for people to learn about your business
      • Make them have keywords that people may search for
      • These sites are great for SEO
  • Make the site look like its regularly updated
  • Micros Sites and Replica Sites
    • Buy 10 Different relevant domain names and point them to similar files to generate more entries into google
      • Chose names that people search for
      • Copy and Paste the Files on the webspace, make  them slightly different such as a different image, meta data, change the content a bit
      • Add forms such as download brochures that allow you  capture  details and leads
  • Let them Contact You
    • Give the user as many channels of communication and as possible (i.e., sliding in contact forms, request a call back, live chat, subscribe)
    • Have an RSS Feed
    • Have a live chat feature (if you feel your business would benefit from one). Olark is a good option – http://www.olark.com
      • This software will allow you to be able to live chat with visitors on oury Websites. You can even initiate live chats with visitors . So think of your site like a shop, people are coming to this shop and you can interact with them..  They say it can increase sales and return visits 3 fold..
  • Let Crawlers automatically be notified of any changes to your Site (Ping). Let them scan your current content, examples below
    • http://pingomatic.com/
    • http://feedshark.brainbliss.com/
    • http://codex.wordpress.org/Update_Services
    • http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/5998/

 

  • Special Online Features
    • If you can offer something special, like a Web App, Software or service thats special and unique that will make people come to your site, its worth making one, example, if you are a telecoms company, make an app to offer free sms, this will bring users in and then you hit them with all your tricks.

 

Dont forget, there are certain sites like OpenPR, BusinessWire, PingfmPR Log and PRWeb. These sites will actually get you featured on Google News aswell as spreading your article to many different sites.

I hope this helps you in your quest for getting your website higher up in the search engines, it can be done.. if you have any questions, email me on , [email protected]

 

 

 


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